When approached to carry out some work for a client, once we’ve talked to them and found out a bit about their business and how we can help, an important next question is “What’s the budget?” This isn’t so we can fleece the them for as much as they are willing to part with! It’s so we can calculate how much of our time we can invest before we start suggesting ways we can help.

Our aim as a business is to provide a service which works well and provides good return on investment. Part of doing that is providing a solution which fits the budget. But most people are cautious to tell a web designer their budget for fear the designer will inflate their prices. It’s a tricky one, but here’s why we think it’s best to disclose your budget:

1. If it’s on the low side, we can focus on giving you something which works for your business and is scalable in the future.
2. If it’s high, we can plan for a wider marketing strategy from the outset or advise something smaller to begin with but which is added to over time, or even save you some money!
3. How can we provide you with a solution which fits your budget if we don’t know your budget?
4. You’re being open and we’re being open, which is important if we’re going to be working together. If you don’t trust us enough to divulge your budget, are you sure you want to work with us?
5. It’s wasting everybody’s time if we have to go away and rethink a proposal because we were wide of the mark.